Visul Brand Identity Manual
Lighthearted by Lydia
Creating a joyful world where whimsical art brings comfort, playfulness, and lightheartedness into everyday life.
Lighthearted By Lydia exists to craft handmade, imaginative creations that inspire people to embrace whimsy, express themselves, and find small moments of joy in the ordinary. Through playful characters and thoughtful craftsmanship, we hope to remind people that life doesn’t always have to be taken so seriously.
Logo
The logo was designed to reflect the handcrafted quality of Lydia’s creations through organic shapes and a soft, approachable style that suggests playfulness and authenticity. Its whimsical character communicates the lighthearted spirit of the brand while emphasizing charm and warmth. Overall, the design aims to visually express a brand that is cute, joyful, and thoughtfully handcrafted.
Color
The color palette uses warm pink and red tones to communicate sweetness, warmth, and the playful personality of the brand. Accents of green add contrast and balance while introducing a sense of freshness and liveliness. Together, the colors create a bright, cheerful identity that supports the whimsical and lighthearted nature of Lydia’s creations.
Typography
The typography pairs DynaPuff for display titles with Verdana for body text to balance personality and readability. DynaPuff’s rounded, playful forms reinforce the whimsical and cute tone of the brand, while Verdana provides a clean, highly legible foundation for longer text. Verdana an ADA-accessible typeface, meaning it supports readability for users with visual impairments, making the brand easier to navigate across digital platforms.
Photography
The photography style highlights the handmade nature and charm of Lydia’s creations through soft lighting, simple compositions, and natural textures. Neutral fabrics and delicate flowers create a gentle, whimsical setting that keeps the focus on the products while reinforcing the brand’s lighthearted and cute aesthetic. This approach helps the items feel warm, personal, and thoughtfully crafted, reflecting the playful spirit of the brand.
Mockup
Mockups show how the Lighthearted by Lydia brand works in real-world applications. Applying the logo, colors, and visual elements to packaging, stationery, and merchandise demonstrates how the identity stays cohesive while remaining practical for a small business budget.
Downloads
Download the official brand assets used throughout the Lighthearted by Lydia identity system. These files include the logo, color references, typography guidelines, and supporting graphics to ensure the brand is used consistently across all materials.
Logo
Color
Color Name
RGB: 239 239 234
CMYK: 0 0 2 6
PS: #efefea
Other:
Color Name
RGB: 244 140 146
CMYK: 0 43 40 4
PS: #f48c92
Other:
Color Name
RGB: 227 92 105
CMYK: 0 59 54 11
PS: #e35c69
Other:
Color Name
RGB: 166 41 69
CMYK: 0 75 58 35
PS: #a62945
Other:
Color Name
RGB: 114 25 49
CMYK: 0 78 57 55
PS: #721931
Other:
Color Name
RGB: 243 157 166
CMYK: 0 35 32 5
PS: #f39da6
Other:
Color Name
RGB: 247 193 193
CMYK: 0 22 22 3
PS: #f7c1c1
Other:
Color Name
RGB: 158 186 114
CMYK: 15 0 39 27
PS: #9eba72
Other:
Color Name
RGB: 134 155 88
CMYK: 14 0 43 39
PS: #869b58
Other:
Color Name
RGB: 90 119 63
CMYK: 24 0 47 53
PS: #5a773f
Other:
Typography
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h2. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 ¿ ? ¡ ! & @ ‘ ’ “ ”
h3. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 ¿ ? ¡ ! & @ ‘ ’ “ ”
h4. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 ¿ ? ¡ ! & @ ‘ ’ “ ”
h5. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 ¿ ? ¡ ! & @ ‘ ’ “ ”
h6. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 ¿ ? ¡ ! & @ ‘ ’ “ ”
Display 1
Display 2
Display 3
Display 4
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Web and Applications
- Dynapuff, bold, semicondensed
- Verdana, regular
Print Material
- Dynapuff, bold, semicondensed
- Verdana, regular
Standard Office
- Dynapuff, bold, semicondensed
- Verdana, regular
Photography
Mockup
